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August Lazarev
August Lazarev

Blog Mature Models


When people think of modeling, they usually think of runway shows or models represented in glossy fashion magazines. The fashion industry employs the highest number of models. Modeling as an occupation began in the year 1853. The credit goes to French designer, Charles Frederick Worth, known as the father of Haute couture, who asked his wife, Marie Augustine Vernet to model for the clothes he designed. Before that, clothes were showcased on mannequins.




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With the boom in the fashion industry and the advent of fashion photography, the scope for modeling increased. Lisa Fonssagrives is said to be the first model who gained popularity appearing in more than 200 editions of Vogue. Vogue became a top player in the fashion industry, creating opportunities for many upcoming models. However, it was not until the 1960s that modeling found the right gear. Modeling agencies sprung up, and agents became the middlemen. As of 2010, the USA modeling and talent industry is worth a whopping 5 billion dollars.


As a model, you can be ingenious and explore the different areas of the fashion industry. Some models experiment with one specialized category, while others try out multiple types of modeling to find the genre that best suits them. If you are looking to pursue a career in modeling, you need to be sure about the area, which is the best fit for you.


Fashion models are also called editorial models. Editorial or 'print' modeling refers to storytelling through pictures. It includes showcasing designers, current fashion or beauty trends, the latest in makeup, hair, skin-care, etc. that are illustrated through a pictorial story. These editorials are highly coveted as they set the current trends in the industry. Fashion models usually grace the covers of international fashion magazines like Elle, Glamour, and Vogue, and are employed by major fashion houses. The standard height requirement for a female fashion model is 5 feet and 9 inches to 6 feet. For men, the required height is 5 feet and 11 inches to 6 feet and 3 inches. You might have heard of top fashion models, Kendall Jenner, Gigi Hadid, and Karlie Kloss. To add to this list, some of the other famous fashion models are Chrissy Teigen, Naomi Campbell, Kate Moss, and Miranda Kerr. These type of models need to follow a rather strict lifestyle regime. Diet and fitness are two areas that demand specific attention. Along with that, professionalism and an ambitious outlook are necessary.


Commercial models can don different hats according to the demands of the clients. They can be of any age, size, shape, and height as their work vary from advertising for a particular product to marketing for a particular service, or promotional events for housewares, food, travel, cosmetics, etc. Commercial models work in the print, digital, retail and television industry. Their job is to fit into retail clothing or to successfully be able to endorse a product or service. Accordingly, to the industry's standard sample size, commercial models are hired if they are between 5'6" to 5'11" in the case of females and males are required to be between 5'9" to 6'2". The type of model requirements and preferences change according to the clients.


It is never too late to start working as a professional mature model. More than experience, it is important that you are comfortable behind the frame, exude grace and a warm personality and have a professional attitude. A mature model is generally above 35- 40 years of age and is healthy and physically fit. Greys, wrinkles or age spots are not a concern for a mature model. Several high-end fashion magazines, major fashion houses, and high streetwear brands are opening up to the idea of using models of different ages for their campaigns and catalogs. There are also assignments in the health, pharmaceutical, and editorial areas. Daphne Selfe, Frances Dunscombe, Charles Schumann have proved age is just a number and it is never too late to make it big in the fashion world.


Promotional models are also known as promo models or brand ambassadors. They generally work on assignments by consumer-driven brands. They are part of promotional events, trade shows, digital launches, live shows, and conventions. They must be extroverted and highly interactive as a major part of their job is to drive consumer demand for a specific product or service, by directly interacting with potential customers. This is a popular form of brand advertising or marketing. Besides being conventionally attractive, a promotional model should be articulate, smart, clearly understand the client's requirement and have in-depth knowledge about the product. The more work that a promotional model does, the more are his or her chances of being able to find jobs and be noticed by professionals and industry insiders.


Fit Models work with fashion designers and manufacturers to make sure that each garment has the ideal sizing, drape, fit and movement. Since garment and fashion industries cater to a wider audience, their samples are made considering a variety of shapes and sizes in mind. Their products cannot be shipped without checking the size of their garments. That is where the role of a fit model comes into play. Fit models need not have the editorial and runway figures printed in magazines but their job requires them to be well-toned and maintain consistent body weight, whether petite or plus-sized. With ideal size 6 or 8 physiques, fit models play a very important role in how the clothes we buy actually fit.


Fitness modeling is a highly competitive industry that takes hard work, determination, and dedication. Most fitness models are health enthusiasts. More often than not, fitness models have an athletic background. They maintain a healthy lifestyle, eat clean and radiate positive energy. These models can take on a wide range of roles owing to their versatility. There is a huge demand for fitness models in athletic wear and fitness companies, as well as supplement and commercial manufacturers. Learn how to enter the world of fitness models with our guide


The word 'glamour' means an attractive or exciting quality that makes certain people or things seem appealing. Glamour modeling is a type of modeling which focuses on a model's appearance or presentation. Glamour modeling is normally intended for commercial use, so images are used in magazines, posters, calendars, and advertisements for beauty and health products. Glamour models need to be a minimum of 18 years of age. Their bodies and appearance need to strictly meet agency standards. The right location can add visual appeal to your glamour photo shoot. So it is important to learn how to choose the right locations that suit your theme, complement your outfit, makeup and blends with your photographer's style.


Swimsuits and lingerie models are often confused with glamour models, but they are not the same. As the name suggests, swimsuits and lingerie models model-specific garments like lingerie, swimsuit, summer, and nightwear. These models can walk fashion runway shows, appear in fashion editorials and even commercial catalogs for various brands, designers and stores, depending on their skill, type, and versatility. These types of models are required to constantly monitor their diet and maintain proper shape and size.


Think wide-eyed babies, grinning from ear to ear, donning the latest kids couture or endorsing a range of products. Agencies typically look for children who are friendly, happy, interactive, crowd-friendly and fast learners. They are generally below 13 years of age. From editorial jobs to advertising contracts, a child model can be employed in various projects. The size and height of a child model vary from one project to another. Agencies have a very skill-based approach when they make a selection. They mostly consider a child who is smart with the ability to interact and work with strangers. The child should be intuitive, adaptive and understanding. Popular celebrities like Brooke Shields, Jodie Foster, Sarah Michelle Gellar, Jennifer Connelly, Natalie Portman, and Anderson Cooper were all child models.


Runway Models or catwalk models are perhaps the most influential, as they popularize a lot of fashion-driven content and adaptations in personal styling. The height requirements are 5.9 and above for female models and between 5'11" to 6'2" for male models. The fashion industry is very strict and has high, and sometimes unreasonable standards. Since the requirements are not very flexible, it is a hard industry to get into. Most fashion designers hire models to fit into their collections. Skinny models are mostly preferred.


Freelance models are not full-time models. They work on shoots on a project or requirement basis. They are generally not represented by a particular modeling agency or an agent. Therefore, they need to effectively market themselves to attract potential clients. They are responsible for marketing, promotion, branding, and networking. As they are not represented by any agent or agency they may end up with fewer gigs compared to other models. But they will save a good amount of money because they do not have to pay any commissions which ultimately affect how much money they make.


Freelance models need to be extremely independent as they do not depend on any modeling agency. They need to create a very strong online portfolio of various photoshoots and work experiences. Having a portfolio website that reflects personality and showcases versatility works as a huge bonus. Attending promotional events and being active on various social media platforms will strengthen the run in the business. Requirements for freelance models depends on the type of modeling they want to pursue.


If you are a new model, you should always have a legitimate modeling agency to represent you. We have put together a list of the Top Modeling Agencies in America. Gone are those days, when you could depend on sheer luck to get spotted, the chances of that happening are one-in-a-million now. It takes discipline, effort, and perseverance to become a model. You need to plan, prepare, and follow a strategy to stand out and get noticed. We have spoken to several successful models and agencies and put together a list of tips below that you must follow to break into the modeling industry and kickstart your modeling career. Read our Guide on How to Become a Fashion Model. 041b061a72


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